I grew up without the luxury of owning a car. My family used to go places on foot or by means of habal-habal, pedicabs, PUs(what we call taxi then), jeepneys and provincial buses. There was an addition when a taxi company came to Davao and eventually introduced the Tamaraw FX. Being the eldest grandchild (who memorized all their 8 contact numbers by heart) of a tightly-knit extended family that goes to church every Sunday, I’d always be the one to call for two units to pick us up.
In 1995, my father purchased a brand new Toyota Corolla. I had envisioned my self stepping out of the car in patent leather shoes and wearing Ray Ban shades as I go to school. I thought we were finally rich but unfortunately it was meant for business. And I just continued day dreaming as I cleaned it before attending my classes every morning. I bought my first sunglasses (an Oakley imitation) with the money I earned from washing it.
In 1995, my father purchased a brand new Toyota Corolla. I had envisioned my self stepping out of the car in patent leather shoes and wearing Ray Ban shades as I go to school. I thought we were finally rich but unfortunately it was meant for business. And I just continued day dreaming as I cleaned it before attending my classes every morning. I bought my first sunglasses (an Oakley imitation) with the money I earned from washing it.

16" x 11"
vector art and digital painting with Mickey Mouse
Over the years, I saw the transportation system underwent a transformation and Toyota has emerged as the industry leader. It is the most trusted name in automobile and the driving force in revolutionizing the riding experience for the past 20 years. These can be attributed to their understanding of the Philippine setting and pioneering efforts; and shaping the lives of countless Filipinos in general. As market leaders, they continue to introduce new breakthroughs and innovations in the emerging market. For me, Toyota always takes the extra mile and has gone beyond selling cars and the highest standards. Like the bridled horse - their eyes are always on the road ahead, thrusting forward to an almost hypnotic and unforgettable riding experience. Like the jeepney - that could pack a whole barangay, they bring families closer together and to their destinations. 20 years of unparalleled track record. Toyota. Evolving. Emerging.
Today, our taxi is still in the garage, as efficient and as beautiful the day it was bought… I will be driving it tomorrow. Charing! Tama bang ipilit?
Note: Thanks to Machong Roj for the much needed help!
Today, our taxi is still in the garage, as efficient and as beautiful the day it was bought… I will be driving it tomorrow. Charing! Tama bang ipilit?
Note: Thanks to Machong Roj for the much needed help!










